• Вопреки абсурду. Как я покорял Россию, а она - меня
    • Вопреки абсурду. Как я покорял Россию, а она - меня

    Vopreki absurdu. Kak ya pokoryal Rossiyu, a ona - menya

    Eta kniga - vospominaniya cheloveka, kotoryy otkryval pervye magaziny Ikea v nashey strane. Lennart Dal'gren byl naznachen general'nym direktorom rossiyskogo podrazdeleniya Ikea v 1998 godu, kogda malo kto u nas slyshal nazvanie etoy kompanii. Emu predstoyalo snachala prinyat' neprostoe reshenie - prodolzhit' razvivat' biznes, nesmotrya na krizis 1998 goda. I s teh por, osobenno v pervye gody on kazhdyy den'...
    005105953
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    Tax included The product is out of stock in Germany. Delivery from Russia from 2 - 6 weeks.
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    The product is out of stock in Germany. Delivery from Russia from 2 - 6 weeks.

    Eta kniga - vospominaniya cheloveka, kotoryy otkryval pervye magaziny Ikea v nashey strane. Lennart Dal'gren byl naznachen general'nym direktorom rossiyskogo podrazdeleniya Ikea v 1998 godu, kogda malo kto u nas slyshal nazvanie etoy kompanii. Emu predstoyalo snachala prinyat' neprostoe reshenie - prodolzhit' razvivat' biznes, nesmotrya na krizis 1998 goda. I s teh por, osobenno v pervye gody on kazhdyy den' stalkivalsya s protivodeystviem rossiyskoy byurokraticheskoy mashiny, bessmyslennoy i besposchadnoy. No vopreki poroy absurdnomu protivostoyaniyu Lennartu Dal'grenu udalos' dobit'sya vpechatlyayuschih rezul'tatov - otkryt' krupnye torgovye centry v Moskve, Sankt-Peterburge, Nizhnem Novgorode, Samare, Ekaterinburge i drugih gorodah. V svoih vospominaniyah on ne ogranichivaetsya hronologiey bor'by s moskovskimi i podmoskovnymi chinovnikami samogo vysokogo urovnya, ne stesnyayas' nazyvat' imena i vyskazyvat' sobstvennuyu, poroy ves'ma nelicepriyatnuyu interpretaciyu sobytiy. V knige mnozhestvo bytovyh nablyudeniy shveda, okazavshegosya polnost'yu pogruzhennym v rossiyskuyu delovuyu i kul'turnuyu sredu i sohranivshego pri etom nepredvzyatyy i sochuvstvennyy vzglyad cheloveka, navsegda polyubivshego nashu stranu.

    Data sheet

    Автор
    Дальгрен Леннарт
    Год издания
    2010
    ISBN
    978-5-904522-42-1
    Издательство
    Москва Альпина Бизнес Букс
    Количество страниц
    240
    Дата добавления в базу
    2015-06-21

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